Advances in Automobile Engineering
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Incumbent car manufacturers and vehicle connectivity

Fabian Hoeft

Over recent years, vehicle connectivity progressed considerably, pushed by technological advancements and pulled by more demanding consumers. This article explores the associated challenges and opportunities for incumbent car manufacturers. While connectivity opens opportunities to create additional profits, incumbents will only be able to capture these if they manage to close capability gaps and shorten vehicle lifecycles. Customers demand more recent vehicle technology to utilise connectivity features like continuous over-the-air vehicle updates effectively.