க்ளோபல் ஜர்னல் ஆஃப் காமர்ஸ் & மேனேஜ்மென்ட் பெர்ஸ்பெக்டிவ்
திறந்த அணுகல்

சுருக்கம்

Customer Perception Towards Services Provided by Public Sector and Private Sector Banks – A Comparative Study

Dr. G. Yogeswaran

Banking is a key industry in the service sector. Customer satisfaction is the state of mind that customers have about a bank when their expectations have been met or exceeded over lifetime of the service. A study of services provided by ICICI bank and State Bank of India is carried out and customers’ perception is compared.