ஜர்னல் ஆஃப் அப்ளைடு பார்மசி
திறந்த அணுகல்

சுருக்கம்

இந்திய சந்தையில் ஆண்களிடையே அழகுசாதன நுகர்வு நடத்தை தீர்மானிப்பவர்கள் மற்றும் செல்வாக்கு செலுத்தும் காரணிகளின் பகுப்பாய்வு

அப்துல்லா பின் ஜுனைத் மற்றும் ரேஷ்மா நஸ்ரீன்

The purpose of this study was to understand the key determinants influencing the consumption behaviour of males in the Indian cosmeceutical market. The purpose of this research is to determine different factors that influence male consumption behaviour for different types of male cosmeceutical products in the India market. The focus has been given to males in the age group of 15-50 years in selected states around Delhi. The focus will be on the perception and predisposition that men have towards the cosmeceutical product types. There are different questions related to male cosmeceutical product consumption and which are yet to be answered. To find out the answers of such questions this study is carried out focusing on the male consumption behaviour and more precisely on the factors that are associated with their behaviour. The data was collected through questionnaire from a sample of 300 males. The results were analysed through SPSS software version 16 by applying different statistical tests. Based on the results a conceptual model was developed showing different factors and how these factors influence the male consumption behaviour